Monthly Archives: March 2019

What you should not do when choosing the name of your law firm?

Under no circumstances create a name similar to that of your competitors or names that are offensive, foreign, double meaning, complex or without any concept. The name is often the first impression that the customer has from the office. Think about the image you are going to pass. It needs to be positive; otherwise you may have difficulties in conquering customers.

Specialized advocacy

Choosing an area of legal expertise is very important to stand out in the job market, have more professional satisfaction and of course expand your knowledge on the branch of your preference. But how do you choose the right area for you? Before opting for an area of ​​expertise, it is critical that you have had experience in various legal matters. From there, you’ll be able to analyze which Law issues bring more job satisfaction, and create an ideal career plan for you, based on your preferences.

But when it comes to seek the help of an expert, you do not need to choose between various names. There is only one name, James Lyle law office that has earned the respect so wide, you can easily take their name as option. So, no more discount on this topic from now onwards.

Review the options

This is the time to know the subdivisions within the subject you like. For example, anyone who has an affinity with the civil area can specialize in Real Estate Law, Social Security, etc. Ideally, within your preferences, you opt for an area that has a warmer job market. For this, one must be differentiated from other professionals. As there are many law graduates in the country, the secret to success is to stand out.

Have the Right Mindset

Those who study law must always be studying, learning new laws, jurisprudence and taking courses to be an authority in their area. To be successful, it is important to keep in mind that there must be constant learning. You have to make smart choices, such as getting to know the subjects with which you have less affinity, to see if you end up liking them.

Assess the labor market

Although it is very important to work on what interests you most, there is not always a demand for professionals in this area in the city where you live. Therefore, it is necessary to know the labor market. If you do not think about moving to another city, you will need to re-evaluate your options, and look for work in an area that you also enjoy, but make it easier to find a position. Therefore, take advantage of lectures, courses and conferences to meet other professionals in the area.

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SEO: Myth or Truth? How Effective On Your Business?

SEO – Search Engine Optimization or Website Optimization is a set of practices and techniques that aim to improve the positioning of a particular website in search engines such. Since these techniques, from the point of view of the search engine, are qualities of the website and its relevance on the web.

For some experts, SEO does not exist and what exists, in fact, is a very well done site, and with excellent content. So you can conclude that certain website domains work better with certain search engines.

It Really Works

What is true, though, what would be a nicely made website or excellent content? OK! Not everyone really likes content. Moreover, good content is something very subjective. Opinions on articles from countless categories matters. You can now say that these search engines like some kind of “good” content and that if you do not have this “type” of good content you will not be well positioned, or at least you will find it more difficult to appear in the first positions search engines.

SEO Techniques

After observing these points, you can say that SEO exists because it eliminates ranking sites and it is up to you to investigate the philosophy of SEO to understand what should be done to get good results instead of being eliminated from these pages. In other words, we need to reflect to understand what SEO is.

Understand More In-Depth SEO

Many experts like to refer to SEO using the term “find ability”. In this scenario, find ability is becoming a company discoverable in search engines for keywords relevant to your business, but SEO is much more than just letting your business shine on Google. This is perhaps just the goal of SEO and not what exactly the SEO job consists of. Find ability is something that advertising has as a common goal, and focusing on SEO is something really fantastic because in Google businesses are found rather than looking for their customers.

Why Professional SEO Advisors?

You rule out the hypothesis that SEO is only find ability or that SEO does not exist, but it still gets a bit vague what SEO is. The best definition for SEO is actually a concept. SEO consists of thinking like a search engine and understanding what criteria this search engine uses to actually evaluate a site / page and so rank it. And, for that you need LinkHelpers Scottsdale SEO Company.

If you know which domain is supported by what search engine, and understand a bit more about how search engines work, it is easier to think about relevant content and how to build a searchable website in search engines.

Deploying SEO in Your Business

Now that you already know what SEO is, there is one extremely important thing you need to have, a website. After all, without a website it is difficult to be found by people looking for your services or products. That is why it is important that your company has a website, not for the sake of aesthetics, pride or just because everyone has but to get it from it to attract potential customers to your business. Your website can be an automatic source for customers!

What you should understand is that your potential customers search on search engines, and from this information you should seek to answer two questions: What searches do my clients make on search engines? How would they look for my products / services? Take a paper and pen and write at least 10 sentences that you think your customers wrote on search engines to find you.

How it Works

How do I rank between 1st and 3rd place in the results? It’s proven that 66% of the searches done in search engines end up clicking between the 1st and 3rd results. Therefore, to have an expressive return with SEO simply stay in one of these settings for the keywords related to your business.  To be well positioned in the searches of your business will require a lot of effort, study on SEO and mainly practice and time.

Of course not every business owner has the time and / or patience to devote to a new concept, so there is the SEO specialist who does the hard work for you.

We research which searches are the most advantageous for your business, help (or create) the pages and the content that will make the visitors convert to sales and work the SEO until the page reaches the 1st to 3rd place in search engines.

Let me tell you something. Currently in Brazil, 80% of companies do not know what SEO is. Congratulations on reading this post, because you are receiving valuable information about LinkHelpers Scottsdale SEO Company and with that you are already a step ahead of your competitors!

Investing in SEO Is It Really Worth It?

For sure, YES, it’s worth it, but you’ll need to choose a path to follow. Either you do SEO yourself for your company, or you can hire my services.  One of the things you should think about is in the urgency you want the results because if you want quick results, doing the SEO alone for sure is not an option.

Even knowing what SEO is, you will need to learn and apply but in SEO the learning / application curve is very slow because the subject is quite technical and complicated, not to mention that there are tons of information on the internet and you do not know what to follow and what to do. You need to show to search engines that your page has more relevance than the hundreds of thousands of other pages scattered over the Internet.

Crucial features of the initial page and the mobile first technology

The initial page of a website is the first thing people see on our site how many times have you heard or read this statement? In reality this is not always the case we think of a site very well indexed on search engines with its own internal page in correspondence with a popular search. That page will be the first point of contact with that site for anyone who will do that research and many of those people will probably never visit the home page.

The initial page is the most important contact points

Having debunked this myth, we can say that the initial page is certainly one of the most important contact points of a website , both because it is the first one that is seen when you type the address (perhaps by copying it from a business card or after having it seen on an advertisement), and because it is a widespread practice (and correct) to reconnect the company logo (present in most of the pages of a company website) right to the home page, increasing the chances that the visitor will get there. To get the best professional services opt for LinkHelpers Phoenix Website Design Company .

The reflections are important from the aspect of balancing

These reflections are important because in the development of a website it often happens that the balance of attention dedicated to the home page compared to the internal pages is not always completely balanced above all, customers are invested, even emotionally, a lot of attention on this page, sometimes to the detriment of others, just as important.

The problem does not arise when the site in question is actually composed of a single page, a habit increasingly widespread especially for landing pages and simpler sites the entries of a possible menu, if any, simply refer to specific points of the same page.

The attention to the loading speed is always higher

To the point that both Google and Facebook have developed specific technologies to overcome the limits of what is available today with traditional technologies it is Accelerated Mobile Pages on the one hand and Instant Articles from other. Increased importance is also given to perceived speed   on a page with many elements, we distinguish between an immediately visible part when we open it , called “above the fold” (literally “above the fold”) and everything that comes after ( “Below the fold”).

Mobile first technology provided by Google

Google is able to recognize the speed with which the “above the fold ” part becomes visible correctly, without downsizing, missing elements or other uncertainties and takes this information into account when evaluating the experience offered by the page to whoever visits it. More and more access to the internet is via smartphones and tablets and search engines like Google have taken it into account, until you get to rebuild your index in a “mobile first” perspective each page of a website must be properly usable on smaller screens , and then possibly take advantage of the larger space available on larger screens.

Various aspects to keep in mind while designing web site to make it more user interactive

Create a nice text to read, always leaving a summary of it at the beginning, so that when reading the first paragraph, the visitor already has an excellent vision of what is to come. Ensure that the chosen keyword appears in the first paragraph of the text

Divide your text into at least 3 parts, creating a title (h1), second title (h2) and third title (h3) all containing the keyword Somewhere in your text, allow the keyword to appear in bold and, in another place, in italics.  

Please enter at least one title image and “alt” tag containing the keyword

Insert a link in your text to other content on your own professional website (e.g. see also, request a quote, etc). Let the keyword appear multiple times in your text, but be careful not to overdo it. Ideally, about 3 5% of article words should be the keyword (i.e. if your article has 500 words, the keyword must appear 15 25 times.) to not appear repetitive. In order to get the best professional services you can always choose LinkHelpers Phoenix Website Design Company  .

Do not be too brief or too short

At least 300 words are recommended. If you get excited by typing and typing thousands of words, divide your article into 2 or 3 parts, publish gradually and encourage your readers to come back (e.g., do not miss the second part of the article next week). Ensure that both articles have access links to each other.

If you do not have the time for this, be sure to look for a professional to do this job. More modern professional websites offer tools that analyze your text in real time showing which items have been optimized, which makes your work a lot easier.

Web Sites Professionals advertise on Google (AdWords)

Campaigns on Google are an excellent tool to bring results in the short term. However, many people get annoyed with AdWords because even with high investments they do not get the expected return. You need to stop to study a little about the operation of this tool or hire a specialist.

Google defines in its own algorithm who it will display first. When you buy a keyword, you tell how much you are willing to pay. The most logical thing everyone thinks is who pays the most appears always on top, right? Wrong!

The Google tool takes into account whether the purchased keyword is relevant to the landing page you want to advertise, using the same SEO criteria already mentioned in the previous item. The result of this analysis generates an index that is multiplied by the bid you give the word. In other words, a person can get the first placement for a keyword by paying only $ 1.00 on the click for having created a relevant page as a destination, while another offers $ 1.50 as a bid but still drops for a second or third place.